Are you tracking the right SEO metrics? Top Metrics That Needs Your Attention Now
In the recent years, SEO has become the essence of any website. To rank in the SERP is what websites and GMBs vie for but then what they usually forget is that SEO is more than rankings. And to utilize it the best way, and to unleash it to the full potential is what SEO specialists strive for. But then there is still more to be done when it comes to SEO. Also dealing with SEO can at times be overwhelming so it would be in best interest for you to reach out to us, Sage GFX one of the best seo companies in chennai around.Â
Even when you do follow the right strategies still there might be an issue. While putting in the effort it is also equally important to know where you deploy them then that brings you to where you started. If you’re stuck tracking vanity metrics that don’t move the needle, it’s time for a change. Knowing which metrics to track helps you focus on which metrics to work. So here’s a curated list of the right metrics that you need to track for a smooth flow of SEO strategies.
The Right Metrics That You Need To Track
- Organic Traffic
- Keyword Rankings
- Click-Through-Rate
- Bounce Rate
- Backlink Profile
- Web Vitals
- Indexed Pages & Crawl errors
- Conversion Rate
- Local SEO
- Brand and Non Branding Awareness. And here we go,
- Organic Traffic: SEO’s Lifeblood
If your website thrives on paid traffic then that’s great but organic traffic is vital. If no one clicks, your rankings are meaningless. The number of individuals that reach your website through Google is known as organic traffic.
How to Monitor: Acquisition → Traffic Acquisition → Google Analytics (GA4)
- Are You Appearing Where It Matters With Keyword Rankings?
Why It Matters: Monitoring keyword rankings in search results enables you to see possibilities and dangers.
Pro Tip: Pay attention to high-intent keywords that generate more than simply traffic; they also drive actual business value.
How to Monitor: Google Search Console, SEMrush, or Ahrefs
- Click-Through Rate (CTR): Are Users Clicking?
Be it whatever strategy that you’ve put to use or whatever rank you hold in the SERP. A high ranking doesn’t guarantee clicks. Your title tags and meta descriptions need to be compelling.
Boost CTR With:
- Power words & emotional triggers
- Numbers & brackets (For instance, “10 SEO Hacks [Proven Strategies]”)
- Schema markup for rich results
How to Track: Google Search Console → Performance → Average CTR
- Bounce Rate & Dwell Time: Do People Stay or Bounce?
If there are numerous impressions on your page but no CTR then we’ve got some trouble. If users leave quickly, Google assumes your page isn’t useful.
To rectify:Â
- Optimize page load speed (Core Web Vitals!)
- Improve content readability & engagement
- Provide clear internal links to relevant pages
- Indexed Pages & Crawl Errors: Is Your Content Visible to Google?
Your pages won’t rank if Google is unable to crawl or index them.
How to Resolve:
- Look for broken links and 404 errors.
- Send in a current XML sitemap.
- Make your indexes mobile-first.
How to Monitor: Coverage -> Google Search Console
Creating high end websites can be challenging so reach out to a professional in top website development company in chennai for better optimization.Â
- Core Web Vitals: Google’s UX Scorecard
Google prioritizes sites that load fast and offer a smooth user experience. Apart from google, not all users have the patience to wait till your page loads.Â
Key Metrics:
- Largest Contentful Paint (LCP) – Load speed
- First Input Delay (FID) – Interactivity
- Cumulative Layout Shift (CLS) – Visual stability
How to Track: Google PageSpeed Insights, Lighthouse
- Backlink Profile: The Authority Booster
Backlinks = SEO currency. More quality links mean better rankings. One more thing about backlinks is that you build quality backlinks for your page.
Pro Tip: A few high-authority backlinks are better than 100 low-quality ones.
How to Track: Ahrefs, Moz, SEMrush
- Organic Traffic Conversion Rate: Are You Profiting?
Why It Matters: Increasing traffic is fantastic, but it is useless if it doesn’t result in conversions.
Pro Tip: Use user-friendly design, trust signals, and obvious calls to action to optimize landing pages for conversion intent.
How to Monitor: GA4 → Conversion Paths → Monetisation
- Local SEO Results: Getting Listed Locally
Why It Matters: Your Google My Business (GMB) profile is just as crucial for local businesses as your website.
Important elements:
- Google ratings and reviews
- Consistency of NAP (Name, Address, Phone)
- Rankings for local keywords
- Are You Increasing Awareness with Branded vs. Non-Branded Traffic?
Branded searches indicate that you are already well-known. Unbranded searches result in people finding you.
Pro Tip: A good SEO strategy strikes a balance between attracting new audiences and increasing brand familiarity.
How to Monitor: Performance -> Google Search Console
On the whole, the thing about SEO and metrics is that best work happens when the right strategy meets the efficient use. So use this blog to choose what you need and learn what you need to use to monitor and track SEO metrics easily.Â
Sage GFX is one the top search engine marketing companies in chennai that offer varied SEO and digital marketing services. Do reach out if you want to know more about SEO, Let’s chat.