Sage Blogs & Articles
Top 5 Mistakes to Avoid in Digital Marketing Digital marketing is a constantly changing field in which strategies can make or break a brand’s success. While many companies focus on their creative campaigns or hack growth initiatives, they ignore critical errors that can bleed the effort dry. These mistakes end up wasting resources, creating little…
An Ultimate Guide to Brand Building – Learn Brand Building in 5 Steps Building a brand is not simply designing a logo or selecting a color model. It is about developing a unique identity that connects you with a specific audience while at the same time differentiating you from competitors. A strong brand enhances trust,…
Paid Ads: Are They Worth it? Everything You Need to Know About Paid Ads According to recent research PPC is found to be 50% more effective than organic traffic. And almost 74% of brands have stated that PPC advertising drives them more success than the rest. But if you’re still hung up on the question…
Top 5 Things You Must Know About Brand Building Have you wondered what branding really is all about? It’s definitely not just some flamboyant logos or the crispy taglines but something more. A solid brand does more than gain customers, it invokes loyalty, trust, and a feeling of belonging. Think about the brands you love,…
How to Set a Winning Strategy to Skyrocket your Business Online? The digitalscape these days has grown into a severe battlefield, and to gain an edge, you’ll need an effective strategy. Just being online isn’t good enough anymore, the competition is intense, things change overnight, and consumer expectations seem to be on the rise. If…
An Ultimate Guide to How Search Engine Marketing Works Picture this scenario: you have a flawless product or service, but absolutely no one has any idea that it even exists. In the infinite digital landscape, merely existing isn’t enough, you have to be visible. This is where Search Engine Marketing (SEM) comes in. And, Sage…
Branding vs. Personal Branding: What Most Businesses Don’t Know! Branding is kind of like a heartbeat for any business. It is what defines the identity, mission, and core values of a company. Whereas today, in the world of digitalised marketing, personal branding is changing everything and making it even harder to determine personal identity in…
Why Should You Consider Video Production? Ultimate Guide With Proven Tricks In today’s digitally-driven world, video production isn’t optional but mandatory. If you are a business owner, content creator, or are just a brand looking to increase your visibility, then video production is the most useful and powerful tool at your disposal. If you haven’t…
Why Logo Design Is Important For Your Business? Everything You Need to Know Do you know why having the right logo is so important for a business? Because when your audience looks at your brand that is the first thing that they notice. And you know what people say, ‘First Impression matters’. One thing that…
How Pay Per Click Works? Here’s Everything You Need To Know Imagine you enter a virtual market, which is full of stores trying to catch your eyes. There are flashing billboards and colorful posters beside salesmen calling out to you, however, the actual winners are those who positioned their stalls where you need them. This…
