Have you ever thought about how some brands seem to be everywhere online like on your social feeds, at the top of Google searches, or in your inbox just when you’re looking for something? This isn’t luck. It’s digital marketing (if you’re here, you probably know that already). 

 

Today, digital marketing is the enigma that drives visibility, engagement and conversions, regardless of what industry you are in and the size of the business. Whether you’re a small business owner or an interested entrepreneur in Chennai, understanding how digital marketing works will allow you to unlock its potential and scale unlike the traditional methods of marketing. If you are new to the space, or if you are researching digital marketing services in Chennai, then this is your guide to everything you need to know, from the basics to the expert level.

 

What’s Digital Marketing?

 

Digital marketing is a term for promoting products and services through online channels such as websites, search engines, email, social media, and mobile apps. It uses data to target audiences, basically its methods are mostly scalable, and are customer-centric. Compared to traditional marketing, digital marketing allows space for real-time tracking of performance and provides a more personalized experience for the customer as well.  A massive hit point about digital marketing is that it engages audiences where they spend the majority of their time online. To dig deeper into the topic, it is essential to analyze what it comprises. 

 

The nuances of digital marketing is countless but some of the basic branches involves:

 

• Search Engine Optimization (SEO)
• Social Media Marketing (SMM)
• Search Engine Marketing
• Content Marketing
• Pay-Per-Click (PPC) Advertising
• Digital Marketing Strategy
• Affiliate and Influencer Marketing

 

Each of these components serves a different purpose in building brand awareness, reaching customers, and generating revenue.

 

How Does Digital Marketing Work?

 

Let us take it slowly:

 

1. Understanding Your Audience: All effective digital campaigns start with research on the audience. You have to know who your ideal customer is. Ask these questions: What do they like? Where do they spend their time online? And how do they make buying decisions?
2. Strategy Creation: The strategy outlines your desired outcomes (brand awareness, leads or sales), the touch points you will use, the content you will be creating and how you will measure success.
3. Create & Optimise Content: Content is at the heart of digital marketing. Whether blogs, vlogs, social media posts or newsletters. Every piece of content should reflect your brand and be optimized for SEO purposes.
4. Drive Traffic: This is where SEO, PPC ads and email campaigns come in aiming to drive people to your website or landing pages.
5. Converting & Retargeting: Once users arrive at your site, the goal is to convert them to either sign-ups, downloads, purchases etc. Retargeting ads or using email automation will help bring back the users who did not convert.
6. Analyze & Improve: Using Google Analytics and other tools, marketers will follow campaign performance, user behaviors, bounce rates, etc to in real time improve upon your strategies.

Expert Tips on How to Strategize Effectively

As one of the best SEO companies in Chennai and after years of helping brands grow their visibility online, here’s our favorite Pro Tips! 

 

• Focus on Local SEO. For instance, If your business is located in Chennai, thinking of local SEO is essential. Optimise your Google Business Profile, make sure to include keywords related to Chennai and gather reviews from local customers to enhance your visibility.
• Always keep in mind about Content Marketing. Sharing helpful posts, vlogs, or guides not only assists you with SEO, it helps you gain trust from your audience. Consistency is key! 
• Use data to your utmost advantage digital marketing is untenably based on data. Optimize data to test different versions of content types, CTAs or landing pages etc! Then analyze the results, you can make animated decisions based on the information instead of hunches! 
• Optimise your efforts and always look at a mobile first experience. More than 70% of users will access digital content on smartphones. Think realistically that a campaign or website these days has to be mobile friendly. 
• Utilise organic and paid strategies. Don’t bank on organic reach alone! Use ad spend, paid ads into the mix to incentivise high performing content and get in front of the right audience faster.

 

Why is Digital Marketing Essential Now?

As cut throat competition ensues in industries in every niche, being digital is no longer optional, but essential. And at this time working with the experienced digital marketing agency in Chennai, like Sage Gfx allows you to:

 

• Get ahead of trends
• Develop tailored strategies toward your goals
• Utilize experienced tools and expertise without building in-house
• Spend your time growing your business while we manage your wants online

 

From your website being optimized for Google to your ad campaigns converting to revenue to your social media being managed, we do it so you don’t have to.