Top 5 Things You Must Know About Brand Building
Have you wondered what branding really is all about? It’s definitely not just some flamboyant logos or the crispy taglines but something more. A solid brand does more than gain customers, it invokes loyalty, trust, and a feeling of belonging. Think about the brands you love, and ask yourself why you keep returning. The reason is because of strategic brand building. And to have a renowned knowledge about branding, who better than Sage Gfx branding agency in chennai to get started?
Whether you are developing a business, refreshing your current brand, or just want to know what makes a brand powerful, here are five things you must know to have a brand that gets noticed.
Learn Your Audience - Like a Peer
Your audience is the backbone of your brand and the very anchor to exist. If you have no understanding of who you are talking to, your messaging will be ineffective. Before you develop a logo, a tagline, or any marketing campaigns, first do research to get a complete understanding of your target audience.
- Who are they? (i.e., Age, gender, interests, profession, lifestyle)
- What are their needs?
- What problems can your brand solve for them?
- Where are they online, and where are they offline?
Create buyer personas to help you clearly represent your ideal customer. When you speak directly to their needs and aspirations, your brand will feel more relatable at a personal level. It is important to keep in mind that you are not simply selling a specific product or service, but building relationships.
Set Your Brand Positioning - Be Unique
In a saturated market, it’s better to be different than better. Positioning your brand is about getting your place well defined within your category, and making sure customers understand what is unique about your positioning, immediately!
Start out by asking yourself some questions: What makes my brand unique? What would make me choose my brand over the competition? What emotion do I want my brand to elicit? Have these examples in your head: Apple is innovation. Tesla is sustainable. Nike is empowerment. Your brand’s position should be clear and sensible – so that customers understand why they should care.
Also to position your brand in the higher value with higher visibility, Sage GFX with our digital marketing services in chennai strives to do it for you!
Crafting Brand Voice, Tone and Personality - Versatile is the Key
Your brand is just like an individual, it has a voice, a personality, as a way of connecting to the world. A consistent brand voice will instill trust and a sense of familiarity in your audiences. When articulating your brand voice, in the context of a blog post, an email, your website copy, or social media messaging, your communication should feel familiar, and reflect your authenticity. Like certain tones go the best for certain niches.
- Serious and professional (ex. financial institutions, legal firms)
- Friendly and approachable (ex. lifestyle brands, cafes, startups)
- Bold and edgy (ex. fashion, tech, entertainment)
A defined brand voice also ensures your communication is aligned with your brand identity.
Brand Story - Reflect Who You Are!
People don’t connect with brands, they connect with stories. The most successful brands use stories to bring their mission and values to life. Think back to the last time you felt a deeply emotional connection with a brand. It might have been a Nike ad featuring an athlete who overcame challenges or Airbnb, where the story evolved around a host or host family who created incredible memories for their guests. Their brand is not only that they sell shoes or home sharing, they sell the emotion, the experience.
Wondering how to share your story in a more engaging way?
- Share your brand origin story – Why did you launch your business?
- Share customer success stories – How has someone’s life changed as a result of your brand?
- Share behind-the-scenes stories – what is special about what you do and why you do it?
When customers can see themselves in your story, they become brand advocates.
Raise a Community
An excellent brand is not about selling, it’s about creating a sense of belonging. The strongest brands develop communities that build trust, engagement and advocacy. Ways to build a brand community: Influencing on social media – It is time to start conversing with your audience rather than promoting to them. Get user-generated content – Encourage your customers to document their experiences and share it. Feature their content. Inculcate exclusive perks & loyalty programs – Reward loyal customers with exclusive benefits including offers, memberships or access to coming products. Conduct events, create experiences, engage your audience online or offline, with shared experiences, events and engage your followers.
Your Brand - A Forte
Building a brand isn’t only about visuals, it’s about building credibility, trust, and emotions. By knowing your audience, securing a well-defined place in the market, keeping a consistent tone, utilizing stories in your marketing, and creating a community for your brand, you can create a brand that is built to last. So whether you are building an entirely new company, a new brand identity or just refiguring your existing brand, begin today with Sage Gfx branding agency in chennai and begin your journey as a strong brand. You will not just be seen, but be remembered.