Branding is kind of like a heartbeat for any business. It is what defines the identity, mission, and core values of a company. Whereas today, in the world of digitalised marketing, personal branding is changing everything and making it even harder to determine personal identity in the frame of the business. However, many businesses struggle to understand the differences and how they can utilize both for long-term success. To know the complete take on both then it is wise to contact the expertise in the field for digital marketing services in chennai i.e Sage GFX a digital partner. 

 

If you think the term branding only means a cool logo and tagline or that personal branding is only for influencers, you should take a step back and rethink your perspective on branding. Here’s a refreshing take on branding and personal branding!

 

Branding – An Insight 

 

The thing is, Branding is the way or even a process of how a company presents itself to its audience. Setting forth its voice, personality, tone and the right perception. Creating the business takes up a form in the minds of its consumers. And developing effective branding strategies for your business makes it stand out and ahead of its competitors, builds brand loyalty and influences trust.  

 

Core Elements: 

• Visual Presentation: Logo, colour wheel, typography and designs. 

• Content: Core values, mission and vision, tone of the messages. 

• Audience/Consumer Feedback: Website interaction, social media engagement, grievance redressal. 

• Image in the Market: How do you appear among the competitors? What is your audience take about your business?

• Remembrance: Stirring the emotions on the part of the consumer and forging a connection through your product or service.

 

If it all goes right, then branding is halfway done. To get it through the runway do reach out to the experts in the field today, branding agency in chennai? Sage GFX, an expert in the field. 

 

A Take on Personal Branding 

 

The difference between a business brand and a personal brand is that a business brand is focused on the company, a personal brand is focused on the person behind the brand. Personal branding is about positioning oneself as a thinker, an expert, and a trusted individual in their field. 

 

The Key Elements: 

 

• Authenticity – Your story, voice and expertise in the field 
• Online presence – Social media, blogs, podcasts and video etc.. 
• A Leader – Providing insights, opinions and knowledge about the industry
• Networking – Having strong professional relationships and reputation which is what people think about you as a professional 

 

People connect much more with people, rather than a business and that is the reason why a personal brand can change the game for companies.

 

Branding vs. Personal Branding 

Feature	Business Branding	Personal Branding
Focus	Business Identity	Individuality – Separate identity
Purpose	Brand Awareness & Loyalty	Leadership and Credibility
Communication	Corporate tone	Personal Storytelling
Engagement	Consumers & clients	Audience & Followers
Longevity	Long – term, Evolves with time	Evolves with expertise

 

The key takeaway is that both branding and personal branding serves completely different purposes, but then if they are combined and put to use together then they create a very strong and standard strategy that results in business growth. 

 

But Why do Businesses Need Both? 

 

Numerous organizations ignore the potential of personal branding within business branding. The truth remains, however, that customers are more confident in a brand when they feel the people behind it are accessible. When businesses combine personal branding into their marketing strategies, the brand becomes more relatable and trustworthy, generating higher customer engagement and affinity. Customers want to interact with a human voice instead of a cold, corporate logo. By doing so, businesses will see higher repurchases, customer loyalty and even higher word of mouth marketing. For example, when CEOs and business owners share their insights, experiences, and values on social media, in keynote speeches, or through other business development channels, they create an emotional connection with their audience. 

 

Taking the extra step of starting with brand credibility leads to a more unique personality for the business that makes the business a better option in a competitive marketplace. If an organization solely adopts corporate branding without any personal branding or humanizing effects, it risks losing the personal touch that many customers are seeking in brands. 

 

For branding queries reach out to Sage GFX, branding agency in chennai for all your branding queries.